Capabilities
We ingest social video at scale, break each one down with vision and audio AI, cluster the patterns that emerge, and tie creative choices to performance. The result is analysis no manual review could produce.
Social video analysis
Vision AI extracts creative dimensions from every frame — content format, narrative structure, visual style, lighting, color, editing rhythm, hooks, tone, and audio approach. Not tags. Descriptions.
Emergent taxonomy
Patterns are discovered through clustering, not imposed from a fixed tag list. The system finds what actually matters for each brand and category — then tracks how those patterns evolve over time.
Brand audits
Quantified scorecards: visual consistency, content velocity, brand alignment (what you say vs. what you show), competitive positioning, production level mix, and narrative diversity.
Competitive benchmarks
Performance by creative cluster across peer sets. Not just what performed — why it performed, and what the patterns suggest doing next.
Example output
An Aston Martin content intelligence brief — engagement, competitive benchmarks, format analysis, and strategic recommendations across 200+ videos.
Engagement Rate
7.3%
Rank 5 of 7 ultra-premium automotive
Save Rate
0.45%
Less than half of category leader
Top Format Gap
11.3%
Niche formats rarely used but 1.5x avg engagement
Short-Form Lift
1.6x
Sub-15s videos outperform 60s+ by 1.6x
Full audits include competitive positioning maps, content archetype breakdowns, engagement-by-cluster analysis, and specific recommendations tied to peer performance data.
View Full ReportThe pipeline
We pull social video at scale — TikTok, Instagram, YouTube — along with metadata, engagement, captions, and audio.
Vision AI processes frames. Whisper transcribes audio. Each video gets a rich, multi-dimensional creative profile — not a handful of tags.
Embeddings are clustered to discover emergent archetypes — the creative patterns that actually exist in the data, with lineage tracked across runs.
Brand-level scores (consistency, velocity, alignment) are computed against peer sets. The output is a competitive audit, not a dashboard of vanity metrics.
Who it's for
Brand and marketing leaders
Know what's working in your content and where your competitors have a structural advantage you haven't seen.
Creative agencies
Audit a prospect's brand before the pitch. Walk in with quantified gaps and a data-backed point of view.
PE / VC firms
Quantified brand health for diligence. Creative analysis grounded in data, not subjective opinion.
Name any consumer brand. We'll analyze their social content and walk you through what we find.
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